What we learned running a store, written down.
Practical guides on selling online and getting your store ready for how people buy next. From the people doing the work, not a playbook read secondhand.
- 05GuideFiled under Run
Your store looks fine. That is not the same as it working.
On 26 August, Shopify strips the checkout tracking off every non-Plus store, and nothing on your storefront will say so. That is the loudest example of a quiet problem: a store looks perfect while the parts you paid for stop working. Ten failures that never raise an error, and the full check we run on client stores every month.
Aug 202611 min readRead → - 04GuideFiled under Grow
Four readers look at every product you sell. Most stores write for one of them.
Google Shopping, your social feeds, the search bar on your own store, and now the AI assistants all read the same product record, and each one needs different fields filled in. What sits in a record that sells, the four places stores leak, and how to audit your own catalogue in an afternoon.
Aug 20268 min readRead → - 03GuideFiled under Ready
We made our own store readable by AI. Here is exactly what we shipped.
Our homepage promises to get stores ready for how people buy next, so we did it to our own site first. Structured data, a catalog feed, a map for language models, an open door for AI crawlers, copy a machine can quote. The receipts, and how to ship each one on your store.
Jul 20268 min readRead → - 01PerspectiveFiled under Launch
We rebuilt our agency site as a store you shop. Here are the rules that make any store sell.
Services as products, departments as collections, an inquiry that behaves like a cart. The six merchandising rules behind our own rebuild, and how to use them on your store.
Jul 20266 min readRead → - 02GuideFiled under Ready
AI agents can now check out on Shopify stores. How do you make sure they pick yours.
Google and Shopify’s Universal Commerce Protocol lets an AI agent shop your store inside a conversation. What it is, what Shopify turns on for you, and how to make sure agents find and pick your products.
Jul 20269 min readRead →