OUR ORIGIN
DIGITAL COMMERCE / STORE BUILD & LAUNCH
RASHID CASSIM SPORTS · SPORTING GOODS · SOUTH AFRICA · ONLINE SINCE 2025
From zero online to growing every month.0101COVER · LIKE A FEATUREA good story sells better than a dry spec sheet. Write it up like a magazine feature so it earns attention, and attention sells the product next to it.The rule: editorial outsells a spec sheet
CLIENT
Rashid Cassim Sports
SPORTING GOODS · SOUTH AFRICA · ONLINE SINCE 2025
0202CREDITS · BY ROLEName the people who did the work, and what each did. Buyers trust a product more when they see the real team behind it, not just a wall of logos.The rule: show who made itENGAGEMENT
Get your store live
DIGITAL COMMERCE / STORE BUILD & LAUNCH · PRICING ON REQUEST
TIMELINE
May 2025 to Present
ONGOING SINCE 2016
TEAM
Growth · Strategy · Dev · Creative
DENM · PARTNER TEAM
WHAT CHANGED
0303RESULTS · BEFORE & AFTERShow the result, before and after side by side, so people see the change instead of taking your word for it. A proven outcome beats any claim, and never make up a number.The rule: a proven outcome outsells a claim
+140%
Online revenue.
First full trading month → Record month RASHID CASSIM SPORTS
Record
Highest months yet.
Barely selling online → Best on record, still climbing RASHID CASSIM SPORTS
< 1 year
Zero to consistent.
Little to no online channel → Consistent monthly sales RASHID CASSIM SPORTS
THE STORY
Rashid Cassim Sports is a respected sporting goods name that came to us with little to no online sales channel, effectively starting from zero online.
We stood up and scaled the online channel: a solid Shopify build and catalogue, social and creative, paid acquisition across Meta and Google on AI-optimised bidding, plus email, WhatsApp and custom integrations to steer and support it.
From barely selling online to a store that grows most months, with the most recent months the strongest yet. A new revenue line built and scaled against established competitors.
“From zero online to a store that grows every month.”
DENM DIGITAL · RASHID CASSIM SPORTS
0404QUOTE · REAL WORDSUse the customer's own words, as they said them. Shoppers trust a real customer over your polished sales talk, which is why reviews sell.The rule: the customer's voice convertsMay 2025
Store built and launched on Shopify, catalogue live.
First months
Paid acquisition, email and WhatsApp switched on to build demand.
To June 2026
Online revenue more than doubles from the first full month.
Now
Recent months the highest on record, and still climbing.
BUY THE ENGAGEMENT THAT PRODUCED THIS
Start selling online, properly.0505BUTTON · BUY THE OUTCOMEGive every page a next step, no dead ends. Link the story straight to the product behind it, so someone who enjoyed reading can buy it right away.The rule: every page shoppable, no dead ends
DIGITAL COMMERCE · FIXED PROJECT · PRICE ON REQUEST
NEXT →
The Subwear story