From flat for years to nearly double.0101COVER · LIKE A FEATUREA good story sells better than a dry spec sheet. Write it up like a magazine feature so it earns attention, and attention sells the product next to it.The rule: editorial outsells a spec sheet

CLIENT

Family Shoe Centre

FOOTWEAR RETAIL · SOUTH AFRICA

0202CREDITS · BY ROLEName the people who did the work, and what each did. Buyers trust a product more when they see the real team behind it, not just a wall of logos.The rule: show who made it

ENGAGEMENT

Turn visitors into buyers

GROWTH & MARKETING / CONVERSION OPTIMISATION · PRICING ON REQUEST

TIMELINE

2024 to Present

ONGOING SINCE 2016

TEAM

Growth · Strategy · Dev · Creative

DENM · PARTNER TEAM

WHAT CHANGED

0303RESULTS · BEFORE & AFTERShow the result, before and after side by side, so people see the change instead of taking your word for it. A proven outcome beats any claim, and never make up a number.The rule: a proven outcome outsells a claim

+86%

Online revenue.

Pre-DENM baseline → Most recent 12 months FAMILY SHOE CENTRE

+84%

Peak trading month.

Previous peak → New high FAMILY SHOE CENTRE

2 years

Growth sustained.

Flat for years → Two straight years up FAMILY SHOE CENTRE

THE STORY

Family Shoe Centre is a solid footwear brand with a working store, but online sales had sat flat for years. A good business with an under-worked online channel.

We took the online growth engine end to end: store optimisation, catalogue work, social and creative, paid acquisition on AI-optimised Google bidding, email and WhatsApp retention, and reporting that put decisions on numbers.

Online revenue nearly doubled and then kept climbing, with year two building on an already strong year one. That points to a durable channel rather than a lucky run.

“Flat for years, then nearly doubled.”

DENM DIGITAL · FAMILY SHOE CENTRE

0404QUOTE · REAL WORDSUse the customer's own words, as they said them. Shoppers trust a real customer over your polished sales talk, which is why reviews sell.The rule: the customer's voice converts

Year one

Growth engine taken end to end, revenue up sharply.

Year two

Growth builds on year one, up 86% against the baseline.

Ongoing

Store, ads, email and WhatsApp run on the numbers.

BUY THE ENGAGEMENT THAT PRODUCED THIS

Wake up the store you already run.0505BUTTON · BUY THE OUTCOMEGive every page a next step, no dead ends. Link the story straight to the product behind it, so someone who enjoyed reading can buy it right away.The rule: every page shoppable, no dead ends

GROWTH & MARKETING · RETAINER · PRICE ON REQUEST

Add to inquiry →See the engagement page

FADE