OUR ORIGIN
GROWTH & MARKETING / SOCIAL & CONTENT
FADE · STREETWEAR · SOUTH AFRICA · DTC & WHOLESALE
From a passion project to a real business.0101COVER · LIKE A FEATUREA good story sells better than a dry spec sheet. Write it up like a magazine feature so it earns attention, and attention sells the product next to it.The rule: editorial outsells a spec sheet
CLIENT
FADE
STREETWEAR · SOUTH AFRICA · DTC & WHOLESALE
0202CREDITS · BY ROLEName the people who did the work, and what each did. Buyers trust a product more when they see the real team behind it, not just a wall of logos.The rule: show who made itENGAGEMENT
Show up, on brand
GROWTH & MARKETING / SOCIAL & CONTENT · PRICING ON REQUEST
TIMELINE
2024 to Present
ONGOING SINCE 2016
TEAM
Growth · Strategy · Dev · Creative
DENM · PARTNER TEAM
WHAT CHANGED
0303RESULTS · BEFORE & AFTERShow the result, before and after side by side, so people see the change instead of taking your word for it. A proven outcome beats any claim, and never make up a number.The rule: a proven outcome outsells a claim
+122%
Online revenue, year on year.
Previous year → More than double FADE
+63%
Traffic, same period.
Previous year → Revenue grew nearly twice as fast FADE
Consistent
Every month now.
Sporadic months → Steady run-rate FADE
THE STORY
FADE is a young streetwear label with real brand appeal but thin, erratic online revenue, with some months barely registering.
We scaled it as a proper business across both DTC and wholesale: store and catalogue, social and AI-assisted UGC to keep content volume high, paid acquisition across Meta, Google and TikTok tuned to a young audience, plus email, WhatsApp and B2B management.
Online revenue more than doubled year on year, and it grew nearly twice as fast as traffic, so the same audience converts and spends more. The month-to-month picture went from unpredictable to steady, the shift that makes an emerging brand investable.
“From passion project to a business that sells every month.”
DENM DIGITAL · FADE
0404QUOTE · REAL WORDSUse the customer's own words, as they said them. Shoppers trust a real customer over your polished sales talk, which is why reviews sell.The rule: the customer's voice convertsStart
Store, content and paid acquisition built for a young audience.
Year on year
Revenue up 122%, growing nearly twice as fast as traffic.
Now
DTC and wholesale run together, the steadiest trading in the brand's history.
BUY THE ENGAGEMENT THAT PRODUCED THIS
Turn the brand into a business.0505BUTTON · BUY THE OUTCOMEGive every page a next step, no dead ends. Link the story straight to the product behind it, so someone who enjoyed reading can buy it right away.The rule: every page shoppable, no dead ends
GROWTH & MARKETING · RETAINER · PRICE ON REQUEST
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Rashid Cassim Sports