OUR ORIGIN
DIGITAL COMMERCE / STORE BUILD & LAUNCH
AL'S HARDWARE · HARDWARE & HOME · SOUTH AFRICA · ONLINE SINCE 2025
From no online channel to selling every day.0101COVER · LIKE A FEATUREA good story sells better than a dry spec sheet. Write it up like a magazine feature so it earns attention, and attention sells the product next to it.The rule: editorial outsells a spec sheet
CLIENT
Al's Hardware
HARDWARE & HOME · SOUTH AFRICA · ONLINE SINCE 2025
0202CREDITS · BY ROLEName the people who did the work, and what each did. Buyers trust a product more when they see the real team behind it, not just a wall of logos.The rule: show who made itENGAGEMENT
Get your store live
DIGITAL COMMERCE / STORE BUILD & LAUNCH · PRICING ON REQUEST
TIMELINE
Jan 2025 to Present
ONGOING SINCE 2016
TEAM
Growth · Strategy · Dev · Creative
DENM · PARTNER TEAM
WHAT CHANGED
0303RESULTS · BEFORE & AFTERShow the result, before and after side by side, so people see the change instead of taking your word for it. A proven outcome beats any claim, and never make up a number.The rule: a proven outcome outsells a claim
6×
Peak month vs launch month.
Launch month → 6× that, within four months AL'S HARDWARE
3 channels
Selling everywhere.
No online channel → Web, app and WhatsApp AL'S HARDWARE
Every month
Trading consistently.
Standing start → Consistent monthly audience AL'S HARDWARE
THE STORY
Al's Hardware came to us as a respected hardware and home improvement retailer with no real online presence, in a category most people assume cannot sell online.
We built and launched the Shopify store, uploaded and optimised the full catalogue with AI assistance, produced the social and creative, switched on paid acquisition and WhatsApp, connected their systems with custom integrations, and built a mobile app. A complete online business, not just a website.
Built through 2025 and launched later that year, the store now trades every month across web, app and WhatsApp, peaking at roughly six times its opening month. Proof that hardware works online with the right build behind it.
“Hardware sells online too, with the right build behind it.”
DENM DIGITAL · AL'S HARDWARE
0404QUOTE · REAL WORDSUse the customer's own words, as they said them. Shoppers trust a real customer over your polished sales talk, which is why reviews sell.The rule: the customer's voice converts2025
Store, catalogue and integrations built on Shopify, with a mobile app alongside.
Late 2025
Launch across web, app and WhatsApp, with paid acquisition switched on.
Within 4 months
Monthly revenue peaks at roughly six times the launch month.
Now
Trading every month across several channels, and still growing.
BUY THE ENGAGEMENT THAT PRODUCED THIS
Take your business digital with us.0505BUTTON · BUY THE OUTCOMEGive every page a next step, no dead ends. Link the story straight to the product behind it, so someone who enjoyed reading can buy it right away.The rule: every page shoppable, no dead ends
DIGITAL COMMERCE · FIXED PROJECT · PRICE ON REQUEST
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